Do you have an idea to solve a social problem that concerns you? If that idea is still spinning around in your mind—or only shows up in conversations as a topic of discussion—what a pity! It’s time to keep it safe in a written document you can revisit anytime.
Now is the moment to take the next step: write down your business concept!
Why should your ideas be written down?
When you write (instead of only talk about) your business concept, you sharpen your thinking and bring the idea closer to becoming reality. It is no longer just a dream or a wish in the air—it becomes something concrete.
Writing may feel complicated in the beginning. There are many reasons that can stop us before we even start—or make us quit halfway. You might relate to thoughts like:
“Ah, I don’t think I can write.”
“Where do I even start?”
“This is too hard.”
“Sorry, I have no time!”
“I’m not in the mood.”
If the problem is mood or laziness, then you need a new source of motivation—something that reignites your enthusiasm to write. If the issue is time, you may need to re-evaluate your priorities. Maybe there are indeed other things that must come first—and that’s okay.
But what if you really want to write your ideas, yet you feel like you “don’t know how”?
Easy! Just keep reading.
I’ll guide you step by step so you can start writing and actually finish a draft. The most important thing is simply to begin. It’s perfectly fine if your first draft feels messy. All business concepts start as rough sketches. Later, through revision, it will develop into a detailed and smart business plan—specific, measurable, achievable, relevant, and time-bound.
This article is especially useful when you want to create a business concept that aims to solve social problems. And yes—this is about independent initiatives coming from individuals, groups, or organizations without relying on government funds, donors, companies, or others.
I believe in the value of a social enterprise. This means a business can meaningfully contribute to solving social problems while still attracting support from individuals, companies, nonprofits, or organizations. Support may come in the form of grants, donations, or non-financial partnerships.
Community-driven independent action like this is powerful—it helps dismantle inequality quickly. I truly believe this. How about you?
Of course, relying on government programs is perfectly fine. But we must understand that the processes are usually long, bureaucratic, and often end in rejection. Repeated rejection can be incredibly discouraging—and sometimes leads us to give up.
On the other hand, when an independently initiated social enterprise shows real impact, it becomes much more likely to attract government attention and private-sector support—allowing the initiative to grow bigger.
Before you start writing, keep these key points in mind:
- Writing your business concept is part of transforming ideas into action. Once written, the next steps become clearer.
- No business concept is perfect. Let go of perfection. The most important thing is to start.
- The business concept is for your own benefit. It helps you turn your ideas into something achievable.
- Every concept needs revision—for clarity, accuracy, and improvement.
- You can write a concept for individual, group, or organizational purposes—but the writing responsibility is yours.
- A written concept makes it much easier to later develop a detailed business plan.
- Discuss your draft with a trusted friend—ideally someone experienced in business or social impact. Even better if that person becomes a supporter of your concept.
These practical tips can also be useful for you who have already started and maybe currently thinking about expanding or developing new products/services.
During the initial writing phase, don’t worry about grammar or structure. Just answer the questions honestly and write freely. Later, you can review, revise, and refine the format (which is actually not that important).
Ready to write? Great! Click Writing Your Social Business Concept, to generate your draft immediately
Happy writing, my friend.
If you ever need an expert partner to discuss your social business ideas, feel free to contact Dr. Nurlan & Partners.